Recently I realized that two of the businesses that I did a video profile on have had three transitions in ownership in the last two to three years. I decided to explore the current businesses that are in these locations, speak to their owners and attempt to pinpoint the reasons relatively new businesses have difficulty thriving in Southside Bethlehem.
This first video explores what is now Wrap'd Tight, the former location of The Wildflower Cafe and then its successor Terra Cafe, both of which closed down. The Wildflower Cafe has left such a mark on the Bethlehem Community, being a staple of the coffee and music scene for years. Its iconic stage and murals, inside and out of the cafe, has left a legacy that was undoubtedly a tough act to follow for Terra Cafe. The owners of Wrap'd Tight hope they can progress beyond this shadow of a legendary cafe and create a household name for themselves that still cherishes the heart of the two cafes.
This second video takes a walk through franchise frozen yogurt shop, Euro Yogurt, now under control of its third owner in three years. It becomes clear that many successful businesses in South Bethlehem gained its success as a result of it's long standing and loyal fan base in the community. New businesses struggle in the wake of the fail of Bethlehem Steel and need time to catch on with community members.
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